Alex Rodriguez is a seasoned marketing consultant with over 15 years of experience specializing in customer marketing across a diverse range of sectors within the private and public sectors, higher education institutions, and nonprofit organizations. With a keen focus on understanding customer behavior and engagement, Alex helps organizations develop data-driven strategies that effectively identify and address customer needs while driving measurable results.

 

Throughout his career, Alex has been instrumental in building customer marketing infrastructures from the ground up, including the integration of technology stacks that enable personalized, scalable communication. His expertise lies in designing and implementing strategic plans that ensure the right message reaches the right audience at the right time, maximizing impact and engagement. In addition to his consulting work, Alex has a background in academia as a former marketing and strategy professor.

 

Alex holds a Doctorate in Business Administration (DBA) from the University of the Incarnate Word and an MBA and BA from Texas Christian University.

 

Beyond their professional achievements, Alex is deeply committed to community engagement. He serves on the Board of Directors for The Bridge, a public-private partnership in Melrose, Massachusetts, that connects volunteers with opportunities in the public school system. Alex also dedicates time to coaching youth basketball and baseball, fostering teamwork and leadership skills among young athletes.